January 9, 2009 by Rachel Henke

I’m in the revolutions! Is it just me or has Network Marketing and Social Media just got way way way more exciting than ever before?

January 8, 2009 by Rachel Henke

It’s all about attr-action. I’m attracting and taking action. How about you?

January 7, 2009 by Rachel Henke

Turns out George Clooney is not a very interactive twitterer yet! A bit of a let down really…Still we can still gaze

January 6, 2009 by Rachel Henke

Social Media Revolution is here!!! Feedback on Perry Belcher’s & Mike Dillard’s first training video.
http://ping.fm/ecNZB

The Myths of Online Network Marketing

March 1, 2008 by Rachel Henke

For the past year I have dabbled in online network marketing with mixed results. I’ve found a few great team members through working on the internet but for the most part I have spent countless hours reading ‘guru’s reports and have come to several conclusions that I would like to share with you as follows:

There are many talented people teaching Network Marketing on the internet but for the most part they are teaching instead of doing. As a good friend of mine says, ‘those who cannot do, teach.’ After reading some of these reports which have been launched with such marketing hype I have found myself sucked into the world of the marketer, totally buying everything they say as I go along with them. At the end of the report there is usually a call to action of some type, as with any effective marketing. It often takes the form of a study course of some description which will ‘transform your business’ and you will never be the same again. Some of these courses may cost as much as $2,000, $5,000 or even $10,000. Usually you will receive many compelling emails over the next few weeks explaining exactly why you need to invest in them. Of course these marketers know that most people prefer to learn than to take action so it is a perfect recipe for the guru to profit and the desperate network marketer to go broke.

The ironic thing about this is that many of these gurus talk disparagingly about the heavy hitters’ in your upline who ruthlessly sell you DVDs and business tools to make money from you the poor innocent victim team member. Almost in the same breath they then very artfully move in for the kill with their own products, which incidentally have very little to do with your opportunity. The frustrating thing about this is that people are then distracted away from their job at hand and totally lose focus on their goal which should of course be building their own residual income cheque, not someone else’s database!

This leads us into the new report by Rich Schefren about the Attention Age doctrine. He quite correctly points out that people are so distracted on the internet by an overload of information that the online world today is so competitive that one needs to work much harder to grab a prospect’s attention. I don’t disagree with much of the information in his report but as a sponsor who is committed to helping my group develop their skills which are relevant to the business they were introduced to I find it irritating that so many of these gurus are offering solutions that quite frankly involve spending a lot of money and offer a way to create a business model or system which most team members have neither the time nor the financial resources to be getting involved with and is completely unrelated to the business they have signed up for.

I have been a follower of Mike Dillard’s Magnetic sponsoring ethos and find his information newsletters useful and of interest. The fact that Mike is such a compelling marketer has of course led to a complete saturation of his materials on the internet so that he has now changed his approach which is interesting. His new Online Community is a way to connect up with lots of other like minded people in our industry. The catch 22 is that there are now thousands of network marketers all trying to sponsor each other and claiming to have a winning system for success. The reality is that many of them wouldn’t have the first clue how to create a system that others can duplicate. It’s all very well being an ‘expert’ and being ‘unique’ and learning how to create websites to attract people to you but what happens when you bring someone into your business who has just 10 hours a week to build it and they are not very techno savvy, nor do they have $1000 to spend on their education? They have after all just paid to join your business with the belief that you will be able to give them access to a winning system. Unless you are a hi-tech whiz, at the most you will have created a blog or your own website. What system will you be passing on to your new recruit?

You may come full circle and discover ‘The Death of Network Marketing,’ by Mike Filsaime and Ellie Drake. You may think as I did, ‘well it’s alive and kicking where I am!’ Of course we are now recommended to spend hours in darkened rooms with glazed eyes as we learn and apply the strategies of Web 2.0. No sooner will we have mastered those techniques and actually started exposing our business opportunity than we will be told that Web 2:0 is dead and we’ll need to sign up for another report, order yet more courses and e-books only to discover that we are going back to basics and are now allowed to actually go out into the real world and sponsor people over a cup of coffee! Well I don’t know about you but that sounds really attractive to me and I shall be spending some time in starbucks being sociable and doing some real life networking.

Randy Gage has mastered the industry and is one of the most successful leaders in the field. Interestingly enough he actually is out in the field, not just reporting from the sidelines. He did spend many years as a consultant where he helped real people develop systems that could be duplicated to create passive income for huge teams of people. Now he is actively working as a distributor and teaching us the secrets of duplication, he says that to create true residual and then passive income, the kind which will keep hitting your bank account when you are retired and sitting on the beach in Fiji, we need to have a large group of people taking a few simple actions over a consistent period of time. So why do we complicate it so?

In all of the reports and online ‘manifestos’ that I have read I have not yet once come across something that is actually simple for a team member to implement and be up and running and earning income the same day. There are good strategies… that is for sure, but an actual system? No. I for one am going to stop complicating my business and am going back to basics. I am a great admirer of internet communication systems and I certainly will continue to leverage the tools that I have access to but next time you decide to ‘go off on one’ I urge you to take a little inventory. Ask yourself some questions such as ‘How duplicatable is this for my new team members?’ ‘Is this something that a large group of people can do over a consistent period of time?’ If not then leave the latest hot report where it is and give your upline leader a call and ask them to bring you back to the centre line! If your opportunity is not one that you can be proud of in the real world then hiding behind a computer screen is not the answer. Maybe you should be partnering with a group that have a proven and attractive system for you to follow immediately, that is after all why we join Network Marketing in the first place!

Remove the distractions! Find out more about working with a proven step by step system used by the top field leadership in the Randy Gage Group to generate millions of dollars in residual income in under 2 years:
http://www.MLMRockstarorgrinder.com

Are You Ready To Be An MLM Rockstar?

December 23, 2007 by Rachel Henke

Randy Gage tells us that 95% of Network Marketers are grinders! In a closed door session I was lucky enough to be in recently, Randy Gage, the legendary ‘millionaire maker’ revealed the reasons why there are so many grinders in the industry.

Firstly what is the definition of an MLM Grinder?

If you don’t do it, it doesn’t get done. There are highly paid grinders in the business who earn big money but that doesn’t mean they are not grinders. They earn a nice income but their life is not their own. These are the guys who are forever on the telephone. You can’t have dinner with them without them having an ‘urgent’ phone call etc. and if they take their foot off the gas for a couple of weeks their whole organisation starts to collapse.

Then there are the poorly paid grinders. These are the guys who drive around town delivering products to their customers. Possibly they have a magnetic strip on their car, or they wear t-shirts and buttons on their clothes to advertise their products. Some companies have such high monthly qualifications that the distributors can barely take a breath, never mind go on holiday, without filling orders and phoning high maintenance customers everyday. It is exhausting – I know because I was a grinder for 3 years before I woke up to reality.

Do you have true residual and passive income?

95% of distributors do not have true residual income. 98% don’t have true passive income. There is a qualitative difference:
Residual income means income that comes to you month after month as a result of work you have already done.
Passive income means income that comes month after month whether you work again or not.
True Passive income comes from having leaders underneath you in your organisation who are trained on the infrastructure i.e.; the recruitment system and materials are in place and used to duplicate the business by their entire downline. It means that even if you died and were obviously not active in the business at all… passive income would continue to be paid to your distributorship forever.

If your income goes up month after month whether you are around or not then congratulations you are an MLM rock star!
These are the people making more money than those investing sometimes as much as $10 million to start a traditional business.

Did you know there are hundreds of thousands of grinders?

Sometimes they are waiting for their business and/or their company to hit momentum. The scary truth is that approximately only 1 in 5-10 companies’ hits momentum and that is only 1 company in every 10-15 years!! There are many grinders who are taking correct actions but are in the ‘right’ company at the wrong time. Some companies simply never hit momentum at all, and are still predicting it will hit soon … hmmm…. whereas the mature companies have often already hit their huge momentum long before you joined. Therefore they are fine for an income but not for the true wealth of a legacy position. These companies are the industry pioneers and we stand on their shoulders but most of the top earners in these companies who joined as different countries were opening, and have a slice of those markets, would be hard pressed not to admit that it would be close to impossible for them to repeat their rapid growth if they joined today. If you haven’t thought about this before then I urge you to think about this now. It is logical but is something that many people don’t let themselves think about because they are too committed to ‘grinding’ in their current company. The truth of the matter is that network marketing grinders pay a high price and they deserve better. They need to be loyal to themselves and to their families, not to a company that is already turning over billions of dollars and has all of its legacy position vacancies filled.

Will you be just another MLM grinder or are you destined for greatness?

Only you can answer that. If you are in the same company you have been in for more than a couple of years and your income is stagnant and you have no leverage then the sad truth is that you are a grinder. If you are highly paid but are like a juggler hoping all of your balls don’t fall out of the air at the same time then you are most likely a grinder too. Take an objective look at your business today and see what the real chances are of you gaining the kind of leverage and financial freedom you dream of. The answer is in your heart and in your bank statement.

Listen To Randy Gage’s Shocking New MLM Audio To See Whether You Are Ready To Be An MLM Rockstar www.MLMRockstarorGrinder.com

Welcome To The Professional Network Marketing Blog

December 22, 2007 by Rachel Henke

Here you will find the truth about Network Marketing, and what it really takes to make it in this fabulous industry. I’m not interested in giving you a load of fluffy stuff because if you are actively seeking out information about how to make it in MLM then you need the real nuts and bolts of what to do and what works for real people like me in this business.  The odds are you will already have your dream and now you are looking to make it a reality. I am committed to being the best I can be in Network Marketing and I will share with you what I have learned over the past 4 years in the industry, and what I learn as I go along.  Enjoy and please feel free to contact me for more information on anything that you find on my blog.